Seasoned marketers understand the importance of “the spin” and they never stop looking for new ones. What is the spin? It’s that place where the sizzle is found…it’s that thing that can set one business apart from another. It’s that unique approach to a product or service that can ignite a business overnight.
Unfortunately, most entrepreneurs don’t understand the importance of the spin for their own business, so they never learn how to put a spin on their product or service to the ones they’re selling to. Usually, that’s because the entrepreneur is so bedazzled over their own product, service, or industry, they believe those things stand on their own and that everybody else will be bedazzled too! But nothing stands on its own and not everybody who buys gets bedazzled.
Without a spin, entrepreneurs find themselves pushing again the flow and working harder than they...
I spent almost 2 decades in the real estate auction business where I learned that the auction method of marketing is the FIRST choice sale method in Australia. At first, I was perplexed and I wondered how and why the Aussies were more progressive in their real estate marketing options than we are in America. But it didn't take long to reveal the truth that all of us can learn from.
First, they understand that the market dictates value and not the asking price. In America, we place a sticker price on the property and when we don't get an offer we tend to think the buyers are unreasonable. But the market always dictates itself and no matter what you have to sell, it's only worth what someone is willing to pay for it. So, the Aussies take a property to the auction block and they force the market to speak on a specific day at a specific time. IF the price falls within their expectations they sell it at the auction. If not, they...
There's an elephant in the room and it's going to rampage one day soon whether we talk about it nor not. That elephant is the consumer debt crisis.
It's hard to wrap your head around there being a consumer debt crisis when the economy seems to be doing so well...that is until you realize the economy is doing so well ( in part) because consumers keep borrowing money. We're not pouring cash into the economy, we' racking up loans instead and the creditors are thrilled with us...for now. But it won't be long before the elephant rampages and when it starts it will knock things off-kilter in every direction. This elephant doesn't discriminate and it will stop at nothing but cold, hard cash.
Mortgages, auto loans, credit cards, and student loans have ballooned total consumer debt to $14 trillion, and this number is only trending upward. The easy credit economy (manufactured by lending...
Unemployment is down, the stock market is soaring, and consumer confidence is stronger than ever before. In fact, Americans are so confident in the economy (and that steady flow of “milk and honey”) they're living as if there's no end to it and they’re borrowing more money than ever before! U.S. household (consumer) debt just reached $14 TRILLION for the first time in our history. Sadly, with all that abundance flowing “we the people” are busy CHARGING instead of CASHING in.
It’s all that (over) confidence about an endless supply of money that is drawing people into the consumer debt trap and its overspending that will lead to disaster for millions of people with just one little mishap in life. A change in the housing market…a cash flow crunch…a lost job…a death or divorce…illness…so many things can lead to financial disaster unexpectedly and it’s only a matter of time...
Your story matters.
I say that not just because I am certain that your life has Purpose - but I've been eyewitness to how personal stories just like yours can alter the course of life for another human being...your story can propel your business like nothing you've ever experienced before AND it can impact generations for Christ.
Maybe you don't think your story would be a box office hit.
Maybe there are parts to your story you're too ashamed to share.
Maybe you just don't think you've lived an interesting life.
But there's something deeper to your story that you need to know.
Telling your story doesn't just help the person you're sharing with...telling your story also helps you!
It helps you to heal - it reminds you of how far you've come - it empowers you!
In fact, the "pain" found in your story actually sweetens the pot in all the ways that matter. It makes you relatable and real. It draws people to you! That's influence!
Whatever your story looks...
Social media is a tremendous tool for building a global business but it takes a little strategy to make it work for you. Understanding the impact of your social media efforts is the segway to making changes to enhance your success.
The longevity stats for your efforts can be discouraging at first glance.
Take a look...
Twitter has a lifespan of roughly 18 minutes
Facebook visibility to be about 8 hours
An Instagram post will show up well for almost 24 hours
YouTube videos last 20+ days
A Pinterest post is valid for about 4 months
A blog post lasts for about 2 years
With longevity in mind, it's important to understand the in's and out's of social media so that you can dramatically expand the lifespan of your efforts!
For instance, with a strong audience (following) your Facebook post visibility can grow from just a matter of hours to months...and sometimes years depending on the relevancy and impact of your message. To make Facebook work for you you'll need...
Did you know that the Aviation Industry refers to "souls" when providing a headcount in the event of an emergency? No more first-class, business class, or coach. No more flight crew or passengers. When it gets down to a life or death situation everybody is counted as an individual soul. Everybody is on equal ground. Everybody is of equal value. Don't' you wish we looked at life like that every day?
Just a few days ago legendary basketball player Kobe Bryant was tragically killed in a helicopter crash not too far from his home in California and the world is morning the loss. It didn't take long for sports fans to gather together for a vigil; leaving gifts like jerseys, flowers, and cards in honor of Kobe Bryant. But Kobe wasn't the only soul on board the helicopter that day - there were nine souls on board... and at the end-of-the-day, each soul counts just the same.
When it comes to life, faith, and business there will always be...
It's been more than 20 years since Tom Peters wrote The Brand Called You. Unfortunately, the concept of branding is still foreign to most entrepreneurs...until NOW.
Regardless of age, position, or the business we happen to be in, we All need to understand the importance of branding!
What sense does it make to focus solely on the product/service/company we represent?
What if the product or service goes away?
What if we decide to switch to another product or service to market?
It's not as simple as printing new business cards!
Unless you brand as an expert in your field - a trustworthy advisor - an extraordinary person of influence - you don't have to start ALL OVER AGAIN if/when you switch gears because you've spent all of your time and energy pitching the providers and not promoting yourself!
If we're not in the manufacturing business - we aren't the product. If we're not the creator of the services we're selling - we aren't the service...
"It only takes a spark to get a fire going" - the right message from the right person can change the world! That's the Power of One and the importance of INFLUENCE!
What IF you could influence one person into your life and then you mentor them into influencing one of their own?
What if that could be duplicated...let's say one new person per month?
What if we each new person you influence into your world also influenced just ONE new person a month into their world too?
In one year's time you...your power of one...would have influenced over 2,000 people!
What would your life look like with 2,000 new people?
What would your business look like with 2,000 new people?
What would the Kingdom look like with 2,000 more believers?
Stop complicating your life, your ministry, and your business! Focus on just ONE...and then mentor each ONE to INFLUENCE one new person a month!
And that's the POWER OF ONE!
Never underestimate the importance of INFLUENCE!
Facebook Live is often a top choice for brands wanting to increase their engagement - and it doesn’t take a great deal of expertise to pull off. But it isn't for everybody and it isn't worth the time IF you don't understand the focus behind the film.
Truth be told, any video feed can be useful in building your brand online - the key is to compel your views to interact...not just view and comment. Whether it's a live stream or a pre-recorded video, the ultimate goal should always be to ENGAGE your audience...in more ways than one!
We like to believe that the audience is ENGAGED just by what we're sharing; while good content should be a priority for all video feeds, the opportunity most Facebook Live users miss is the opportunity to ENGAGE the audience in REAL-TIME.
There are some serious pitfalls to be aware of, and falling into these could seriously harm your brand.
If you want to successfully launch a Facebook Live campaign, here are a few things to...
If it all belongs to Him, why are we living as if it belongs to us? Are you being a good Asset Manager? How we perceive MONEY impacts every area of life! It's time to BREAK THE CHAINS...for the love of God!