Due to the Coronavirus scare (and the government guidelines set in motion to reduce the risk of broad exposure), thousands of employees have been given the "green light" to work from home; an option that otherwise has never been considered by most employers. The question is...how many of these employees will want to return to the office after seeing how easy it is to work from home?
How many will become disgruntled when they have to go back to the office?
How many will fret over the commute they had the chance to avoid?
We're creating Home-Based Business Monsters...and it's about time.
Lots of businesses are struggling through this pandemic, but that's not true for services/equipment that employees need to work efficiently from home. Computer sales are up. Wireless headset sales are up. Audio/video devices sales are up for computers lacking the quality necessary to perform online meetings. A "plug n play" environment calls...
Multiple Streams of Income….the concept is biblical! In Ecclesiastes 11 we read "Ship your grain across the sea; after many days you may receive a return. Invest in seven ventures, yes, in eight; you do not know what disaster may come upon the land. In other words, don't put your eggs in one basket - put them in multiple baskets because you just never know where the market will be tomorrow!
It makes no financial sense to rely on one source of income...not one job OR one business, even if it's a GOOD one! For instance, savvy investors don't put every penny they have into one stock...they spread their investments around to reduce their risk/exposure while increasing their odds of winning.
Life happens to all of us. Expenses go up. Circumstances change. Markets shift. When you develop multiple streams of income it's easy to roll with the flow - "because you do not know what disaster may come upon the land" - be...
"IF only I could afford it" doesn't have a place in the vocabulary of an entrepreneur. Entrepreneurs understand that you really do need to spend money to make money and they'll "find" the money for all those things they need to grow a business. Entrepreneurs are in control of their own income, so when they see the value of whatever it is - from attending a convention to purchasing a tool - they set out to earn it instead of saying "if only I could afford it".
As we busy ourselves to introduce the world to whatever product or service we represent, it gets old hearing "if only I could afford it." Sometimes that's a legitimate excuse, but most of the time it comes down to just two things. Either they haven't seen the value of your product or service yet OR they don't have any room on a credit card or savings in the bank to make it happen. Long gone are the "mattress money" days where people always had a small stash of cash set...
Seasoned marketers understand the importance of “the spin” and they never stop looking for new ones. What is the spin? It’s that place where the sizzle is found…it’s that thing that can set one business apart from another. It’s that unique approach to a product or service that can ignite a business overnight.
Unfortunately, most entrepreneurs don’t understand the importance of the spin for their own business, so they never learn how to put a spin on their product or service to the ones they’re selling to. Usually, that’s because the entrepreneur is so bedazzled over their own product, service, or industry, they believe those things stand on their own and that everybody else will be bedazzled too! But nothing stands on its own and not everybody who buys gets bedazzled.
Without a spin, entrepreneurs find themselves pushing again the flow and working harder than they...
I spent almost 2 decades in the real estate auction business where I learned that the auction method of marketing is the FIRST choice sale method in Australia. At first, I was perplexed and I wondered how and why the Aussies were more progressive in their real estate marketing options than we are in America. But it didn't take long to reveal the truth that all of us can learn from.
First, they understand that the market dictates value and not the asking price. In America, we place a sticker price on the property and when we don't get an offer we tend to think the buyers are unreasonable. But the market always dictates itself and no matter what you have to sell, it's only worth what someone is willing to pay for it. So, the Aussies take a property to the auction block and they force the market to speak on a specific day at a specific time. IF the price falls within their expectations they sell it at the auction. If not, they...
There's an elephant in the room and it's going to rampage one day soon whether we talk about it nor not. That elephant is the consumer debt crisis.
It's hard to wrap your head around there being a consumer debt crisis when the economy seems to be doing so well...that is until you realize the economy is doing so well ( in part) because consumers keep borrowing money. We're not pouring cash into the economy, we' racking up loans instead and the creditors are thrilled with us...for now. But it won't be long before the elephant rampages and when it starts it will knock things off-kilter in every direction. This elephant doesn't discriminate and it will stop at nothing but cold, hard cash.
Mortgages, auto loans, credit cards, and student loans have ballooned total consumer debt to $14 trillion, and this number is only trending upward. The easy credit economy (manufactured by lending...
Unemployment is down, the stock market is soaring, and consumer confidence is stronger than ever before. In fact, Americans are so confident in the economy (and that steady flow of “milk and honey”) they're living as if there's no end to it and they’re borrowing more money than ever before! U.S. household (consumer) debt just reached $14 TRILLION for the first time in our history. Sadly, with all that abundance flowing “we the people” are busy CHARGING instead of CASHING in.
It’s all that (over) confidence about an endless supply of money that is drawing people into the consumer debt trap and its overspending that will lead to disaster for millions of people with just one little mishap in life. A change in the housing market…a cash flow crunch…a lost job…a death or divorce…illness…so many things can lead to financial disaster unexpectedly and it’s only a matter of time...
Your story matters.
I say that not just because I am certain that your life has Purpose - but I've been eyewitness to how personal stories just like yours can alter the course of life for another human being...your story can propel your business like nothing you've ever experienced before AND it can impact generations for Christ.
Maybe you don't think your story would be a box office hit.
Maybe there are parts to your story you're too ashamed to share.
Maybe you just don't think you've lived an interesting life.
But there's something deeper to your story that you need to know.
Telling your story doesn't just help the person you're sharing with...telling your story also helps you!
It helps you to heal - it reminds you of how far you've come - it empowers you!
In fact, the "pain" found in your story actually sweetens the pot in all the ways that matter. It makes you relatable and real. It draws people to you! That's influence!
Whatever your story looks...
Social media is a tremendous tool for building a global business but it takes a little strategy to make it work for you. Understanding the impact of your social media efforts is the segway to making changes to enhance your success.
The longevity stats for your efforts can be discouraging at first glance.
Take a look...
Twitter has a lifespan of roughly 18 minutes
Facebook visibility to be about 8 hours
An Instagram post will show up well for almost 24 hours
YouTube videos last 20+ days
A Pinterest post is valid for about 4 months
A blog post lasts for about 2 years
With longevity in mind, it's important to understand the in's and out's of social media so that you can dramatically expand the lifespan of your efforts!
For instance, with a strong audience (following) your Facebook post visibility can grow from just a matter of hours to months...and sometimes years depending on the relevancy and impact of your message. To make Facebook work for you you'll need...
Did you know that the Aviation Industry refers to "souls" when providing a headcount in the event of an emergency? No more first-class, business class, or coach. No more flight crew or passengers. When it gets down to a life or death situation everybody is counted as an individual soul. Everybody is on equal ground. Everybody is of equal value. Don't' you wish we looked at life like that every day?
Just a few days ago legendary basketball player Kobe Bryant was tragically killed in a helicopter crash not too far from his home in California and the world is morning the loss. It didn't take long for sports fans to gather together for a vigil; leaving gifts like jerseys, flowers, and cards in honor of Kobe Bryant. But Kobe wasn't the only soul on board the helicopter that day - there were nine souls on board... and at the end-of-the-day, each soul counts just the same.
When it comes to life, faith, and business there will always be...