What's The Lifespan Of Your Social Media?

Uncategorized Jan 31, 2020

Social media is a tremendous tool for building a global business but it takes a little strategy to make it work for you.  Understanding the impact of your social media efforts is the segway to making changes to enhance your success.

The longevity stats for your efforts can be discouraging at first glance. 

Take a look...

Twitter has a lifespan of roughly 18 minutes

Facebook visibility to be about 8 hours

An Instagram post will show up well for almost 24 hours

YouTube videos last 20+ days

A Pinterest post is valid for about 4 months

A blog post lasts for about 2 years

With longevity in mind, it's important to understand the in's and out's of social media so that you can dramatically expand the lifespan of your efforts! 

For instance, with a strong audience (following) your Facebook post visibility can grow from just a matter of hours to months...and sometimes years depending on the relevancy and impact of your message.  To make Facebook work for you you'll need to post OFTEN to keep your name out there beyond the 5-hour visibility of each individual post.  

If you use Twitter and you're fortunate enough to get a post to go "viral" there's no end to how long your message will be shared in Twitter-land!

The key to success is to decide on the social media venue(s) you'll work -  post OFTEN - and cross-post everything you do.  By cross-post I mean that (for instance) when you post on your blog be sure it's added to your other social media venues so that you get more bang for your buck!

In closing, you can't do it all...nobody can unless you're a full-time social media expert.  Make the decision on what social media platforms you'll use -  understand what it takes to build a brand using social media as the vehicle - be willing to put forth the effort to get there - and YOU WILL grow your business online.








 "The silver is mine, and the gold is mine, says the Lord Almighty"  Haggai 2:8

If it all belongs to Him, why are we living as if it belongs to us?  Are you being a good Asset Manager?  How we perceive MONEY impacts every area of life!  It's time to BREAK THE CHAINS...for the love of God!