"IF only I could afford it" doesn't have a place in the vocabulary of an entrepreneur. Entrepreneurs understand that you really do need to spend money to make money and they'll "find" the money for all those things they need to grow a business. Entrepreneurs are in control of their own income, so when they see the value of whatever it is - from attending a convention to purchasing a tool - they set out to earn it instead of saying "if only I could afford it".
As we busy ourselves to introduce the world to whatever product or service we represent, it gets old hearing "if only I could afford it." Sometimes that's a legitimate excuse, but most of the time it comes down to just two things. Either they haven't seen the value of your product or service yet OR they don't have any room on a credit card or savings in the bank to make it happen. Long gone are the "mattress money" days where people always had a small stash of cash set aside to spend when something of value came along.
Unfortunately, money controls almost all decisions....if we let it. "If only I could afford it" is the excuse that is often given when the choice to stay home to raise children is up for consideration. But staying home to raise children doesn't take lots of money - it takes lots of sacrifices instead - a sacrifice willingly made when the value is driven home.
"If only I could afford it" is the excuse so many people give for not living life to its fullest - from taking the vacation they've always dreamed of to the launching of their own small business. But doing these things doesn't necessarily take lots of money...it takes lots of money management aka less debt to make it happen instead. A lost art in a world so driven by the use of credit instead of cash.
I wonder how many budding entrepreneurs would soar like eagles IF debt wasn't driving their decisions?
I wonder how many young parents would actually raise their own children instead of paying somebody else to do it if the debt wasn't driving their decisions?
I wonder how many people would fulfill their dreams of things like bucket-list vacations or chasing their freedom if the debt wasn't driving their decisions?
I wonder how many young people would be working a job they love or starting a family if (student) debt wasn't driving the decisions?
If you are an entrepreneur and you want to find your way to long-lasting success it's important for you to understand what you're up against today. The first step is ALWAYS to be sure that you have done your part to add the value when you hear "if only I could afford it." After that, accept the fact that your customer is probably like the average American today with less than $1000 in the bank with 3 to 5 credit cards already maxed out.
The solution for your customer with no cash and maxed out accounts is NOT to scurry around to figure out a way for them to take on more debt just to purchase what you have...the solution is to show them the way to get rid of their debt so they can go from saying "if only I could afford it" to "I'm ready to buy!"
Wise entrepreneurs have solutions for more than just one "problem" and they easily turn in another direction for the solution when they hit a brick wall. They go the extra mile and they put the best interest of the customer way above the desire to close a deal. And you know the best part? They make "friends for life" with their customers because of it and they'll go on to enjoy years of business with them instead of just one transaction. What entrepreneur wouldn't see the value in that?
Do you have an arsenal of solutions for your business or do you rely on just one?
If you're relying on just one, be prepared to hear "if only I could afford it" a whole lot more often than you hear "I'm ready to buy!"