It's been more than 20 years since Tom Peters wrote The Brand Called You. Unfortunately, the concept of branding is still foreign to most entrepreneurs...until NOW.
Regardless of age, position, or the business we happen to be in, we All need to understand the importance of branding!
What sense does it make to focus solely on the product/service/company we represent?
What if the product or service goes away?
What if we decide to switch to another product or service to market?
It's not as simple as printing new business cards!
Unless you brand as an expert in your field - a trustworthy advisor - an extraordinary person of influence - you don't have to start ALL OVER AGAIN if/when you switch gears because you've spent all of your time and energy pitching the providers and not promoting yourself!
If we're not in the manufacturing business - we aren't the product. If we're not the creator of the services we're selling - we aren't the service provider. So, why in the world are we branding the produce or service instead of branding ourselves as the expert on the product/service?
You've heard it a million times. People buy from people. They buy your product or service because of YOU.
YOU'RE the one to "sell" the benefits.
YOU'RE the one to build the trust.
YOU'RE the one to influence the decision.
YOU'RE the one to close the sale.
It's YOU! Start branding!
The main message ISN'T about how great the product is or how reliable the manufacturer is! The main message ISN'T the quality of the services or the reputation of the service provider.
The main message is this: You're a trustworthy expert, an extraordinary influencer, the "go-to" person to guide your clients into making the right decision.
The main message is YOU!
Twenty years is long enough for a priceless lesson to sit on the shelf.
It's time to start branding YOU!
You CAN become an extraordinary influencer!
An expert in your field.
Are you ready to begin the journey?
If it all belongs to Him, why are we living as if it belongs to us? Are you being a good Asset Manager? How we perceive MONEY impacts every area of life! It's time to BREAK THE CHAINS...for the love of God!